Campaign Sequences

Campaigns orchestrate the timing and content of your outreach.

Sequence Logic

A campaign consists of a series of Steps.

• Email Step: Sends a message.
• Wait Step: Pauses for a specified duration (e.g., 2 days).
• Condition: (Advanced) Checks for triggers like "Opened previous email" or "Clicked link".

Stop Conditions

The sequence automatically stops for a specific lead if:

• They reply to an email.
• They unsubscribe.
• Their email bounces.
• You manually mark them as "Converted" or "Do Not Contact".

Spintax & AI Variations

To avoid spam filters, you should never send the exact same HTML content thousands of times. 0ct supports Spintax:

{Hi|Hello|Hey} {{firstName}},

I {wanted to|just wanted to} reach out because...

This generates unique variations of your email for every single recipient.